Black Star Pastry

It all starts with a story. Christopher The was the mastermind behind the inception of the Strawberry Watermelon Cake, initially creating it for a close friend’s wedding in 2009.
And it become the New York Times’ ‘most Instagrammable cake,’SMP —“The iconic cake worth the trip."
Role — Art Director & Visual Design

Positioning the Strawberry Watermelon Cake as an icon not to be missed,
encouraging tourists to try it.The latter individuals recommend others to try the cake, making it widely renowned.The cake becomes known for its iconic status through the campaign positioning.

TREK-9

The dog food that’s made by insects.SMP —“A journey into your dog's future."
Role — Creative Director & Poster and Video Making

Make owners believe and understand that protein is essential for their pets by making branded products the super-tech food of the future.
Through exaggerated and concrete concept marketing to strengthen the brand image and trust in the minds of consumers.

100% Trash

A company who sells glasses that made by trash.SMP —“Untrash the planet."
Role — Everything

Protect your eyes and the planet with eco-friendly eyewear, made from
100% recycled plastic.

Bring Back the Summer

City of Melbourne that trying to increase the standards of consumption, brings out the people during the winter time.SMP —“Bringing the freshness and vibes of summer beach foods to Melbourne’s winter nights, offering a taste of summer in the city."
Role — Creative Director

Melburnians are familiar with the Winter Night Market, but instead of going to the beach during the cold season, the “Beach Box” themed night market brings the summer vibe to the city. It offers a variety of international beach foods and drinks, warming up the CBD and attracting people to enjoy a taste of summer in the middle of winter.

Discover a world of ‘savings’

Dodo is a company that services internet, mobile and energy.SMP —“Saving the world with dodo."
Role — Everything

Make the brand image as professionals in rescue related industries: nurses, firefighters, lifeguards and teachers. Emergency relief of funds for user groups.